TooBusy2Blog

05/06/2009

» Books are marketing tools - Jenkins Group, Inc.

Link posted at 14:04

» A Case for Custom Publishing : By Janet Spavlik : Publishing Executive

Link posted at 14:03

03/06/2009

» How to Position Yourself as the Obvious Expert

Link posted at 10:00

02/06/2009

» Stand Up and Be Heard; Not One of the Herd – Expert Positioning Can Separate You From the Pack! What is <b style="color:black;background-color:#ffff66">Expert</b> <b style="color:black;background-color:#a0ffff">Positioning</b>

Link posted at 10:00

23/05/2009

» Dusting Off The Hard Sell - Forbes.com

Link posted at 13:35

22/05/2009

Quick Case Study: Giving Old Products New Life

An advertisement placed by a new new brand, Scheisse Wipes, stopped me in my tracks this morning with their catchy slogan: “Wiping Thrice Feels Twice as Nice.”

A quick Google search reveals they are positioning this brand as the “Leader in affordable green posterior cleansing technology.”

There’s a valuable marketing lesson here: Any product can be re-positioned to capitalize on the latest trends.

Scheisse Wipes takes a standard roll of toilet paper, dyes it green, packages it in recycled newspapers, and adds “technology” to the label.

It’s green, it’s 2.0 and it’s cheap. Not bad for a roll of toilet paper.

Text posted at 11:35

18/05/2009

» How Do You Become an Expert in Your Niche Market? | Hart of Success

Link posted at 19:46

» Expert positioning secures new business for LifeLock - In Depth News - Brand Republic

Link posted at 12:41

» The Perception of Authority

Link posted at 12:25

12/05/2009

Super Simple Sells – Sometimes

Nice reco from the creativeprose newsletter:

Scribbling Her Way to Fame
Many creative pros are visual thinkers. So is Jessica Hagy, but instead of expressing herself with design, photography, or traditional illustration, she scribbles on index cards.

I’ve never seen more engaging scribbles, and I’m far from being the only fan. Hagy’s blog, Indexed, has been featured in the New York Times and won a Webby Award.

The next time you want a reminder of how effective simple communication can be, go to Indexed.

Terri Stone - Editor in Chief

P.S. Congratulations to Terry from Norcross, Georgia, for winning the Wacom tablet contest a few weeks ago. Now it’s your turn. Enter our second Intuos4 tablet giveaway from now through May 24!

Text posted at 12:44